Effects Of Globalization On Media Media Essay

Effects Of Globalization On Media Media Essay Globalization is a process by which various cultures, societies and economies through a global network of trade and communication become integrated in all respects. It basically marks the paradigm shift in economic thinking. During Hellenistic period commercialized urban centers were focused around the Greek culture which stretched from India to Spain. Trade was a very important aspect during that time and for the first time the thought of cosmopolitan culture emerged. The effects of globalization are diverse, affecting the various aspects of the world so as to bring changes for the better .Its effects not just influence the financial conditions of the country but also affects the industrial sector and the culture of the countries involved. Globalization widens the access to a range of foreign supplies for the consumption of a large number of consumers, owing to the market planning and policies adopted by different corporations. Media refers to the different means of communication like radio, television, internet etc. It plays a very important role in shaping human mind. Mass media is a section of the media determined to reach a greater audience. Most globalization theorists believe that media has played an important role in acceleration of globalization. With the increase in the importance of economic, cultural and technological integration between countries, it has a great impact on our societys personal lives. It is because of globalization that today there is an increased access to a broad range of media. (Impact of Globalization on Media) Globalization has a great influence on the media and further its impact on us. The most visible effect of globalization is wide spread communication. The introduction of newspapers, magazine, internet and TV has immensely helped to spread information and has helped people to come together from all over the world. However this impact has its own disadvantages, its advantages are much more.. In my opinion the impact of globalization on media has its own advantages and disadvantages but however the advantages are much more than the disadvantages. As mentioned above one can see that the process of globalization has led to opening up of people mind towards not just the walls within which they stay but also be aware of whats happening around the world. Ever since mass media came into existence companies have used this as a means to communicate to let a large no. of people aware about their products. On the other hand even the people watching it or reading about it are in a position to gain maximum benefit as with the help of media they will be able to decipher between good or bad as per their requirements. With the years passing by and increasing globalization there is sophistication of advertising methods and advancement in the techniques adopted. Globalization in media, not just restricted to advertisement in other fields in fact in every field has opened up broader commun ication lines bringing the various companies, economy and more importantly the countries together. role of internet in the media globalization The internet has done a revolution to the impact of globalization in the media. The contribution of internet in the role of media has changed over the past few years and has increased distinctively. In the society the digital media is intensely transforming the consumer behavior and traditional media business models. On one hand it is creating new opportunities but its troublesome pressure is being accelerated by the global recession. Today with the ease of internet access a large number of people are consuming more media in entirely different ways and a lot of the time not paying for it. Internet is one of the easiest ways to associate oneself with the media in todays fast paced world. Moreover with the ease of accessibility of the internet even the younger generation has started adopting this to keep themselves aware of whats happening around them. Media also uses internet in their favor to publicize and distribute what they want to highlight. . Asia contributing to 56%of the popul ation of the world has 42% of the worlds internet users.[7] Be it at school or work or home everybody has an access to the internet these days. People especially students are heavily active on social networks like facebook and LinkedIn. In fact these social networks sometimes bring integrity and helps people stay connected. It acts as a platform to the society for better connectivity and hence being aware or updating themselves regarding what is happening around them. For instance in Asia almost 10% of the Asians are on facebook. The number of facebook users in Asia is 93,584,580 and the internet users in Asia is 828,930,856.[7] In political field internet serves as a medium to connect the media and the viewers. A lot of people are unable to go through the newspapers everyday because of either very busy schedule or ignorance or because of travelling. However most people in todays generation are connected with internet. Therefore people read about the elections about the various political issues through the internet. Even the media updates all its news at every instant on the internet and get a lot of responses from all its viewers which helps them get feedbacks to make amendments. The role of internet has a lot to contribute to the economical aspect or impact of the media. With the share market and the online trading and banking facilities people have started shifting from the conventional ways of doing things to this modern easier and hustle-free method. The term globalization in economics is about the different aspects of cross-border transactions, free international capital flows, portfolio investments, diverse and rapid blending of technology. The theory of globalization states that it enhances prosperity in terms of the economic development of the country and leads to proficient allocation of resources, which in return leads to more employment higher standards of living, more outputs and lower prices. The internet facility provided by the media channels help the users (viewers) to be able to update themselves from wherever they are. The news provided through the internet is mostly updated at every instance and is more precise and easier to find than other sources of the media. There are options of commenting on the news updates and the best part is that one can indulge themselves in a discussion and hence connect the social and economic aspects of the issues. Of the total of 4600 news and information sites the top 7 sites ,they collect about 80% of the online traffic.[9] The role of internet in the cultural and traditional aspect is quite prominent. Globalization has an immense effect on the cultures of the different countries. It has always had a very deep impact on the cultural identity. The free flow of information, speedy progress in the field of technology, transportation and communication has converted this world into a global village. The reductions in costs and better facilities and variety of choices have changed the tastes of individual and societies leading to a stronger integration. The use of internet through the media provides an inter mix and exchange of ideas and thoughts between countries. The media provide the news about not just within the country but also around the globe. Along with the general news about ones nation, media also highlights the cultural and traditional aspects of the country. With the help of globalization and internet being a source of it there is an exchange of these cultural and traditional aspects leading to a n amalgamation of culture. The extent of this amalgamation differs from country to country or place to place depending on the amount of exposure people have to the internet or the media. Falkland islands has the highest internet penetration rate of 100% as its population is equivalent to the number of internet users in the country which means that all the citizens of this country use internet.[Internet world stats] This cultural diffusion opens up the mindset of the people and lets them know the world in a much matured way. role of television in the media globalization The television acts as an eye opener to the viewers. The role of television in the media globalization has made a remarkable impact on the society. There are both sides to it negative as well as positive. However it is the positive effect of television which is way more than the negative and hence the impact is progressive on the society. In todays world almost every house has an access to television and over the years the accessibility has increased immensely. United Kingdom tops the list with an average television rate of 28 hours per person per week.[9] When the press media had not come into picture, people used to communicate by writing letters and sending them through direct mails .The beginning of press media came as an information revolution. This press media has become a source for promoting, projecting and supporting the process of providing information. It assists the journalists in networking and the globalization has led to revolution of news circulation, printing, editing and reportage. It is because of globalization that the spread and exchange of news becomes possible which leads to people of one country knowing not just about the news within their own country but aware about international news as well. Therefore globalization has led to the timely processing and distribution of information. (Jan, 2009) Therefore international print media can be read and understood on the domestic grounds. The role of the press media is diverse and it focuses on all the issues concerning out daily lives and well being. It plays role in e ducating the people on political parties, international happenings, entertainment glamorous celebrity gossip and sport events .After the press media there was the discovery of radio and television. This lead to a different kind of revolution as press media restricted one to just read but radio and television appealed to another sense as it had both visual and audio sense.A recent poll states that about 59% of Americas population obtain the world news on television out of which 37% is through cable and 22%through broadcast.[9] According to researcher George Gerbner the most popular television programs are no longer the ones made for the national consumption but are the ones made for international distribution. With further research he came to the conclusion that this was in order to increase the marketability of international television program distribution. (Media and Internet, 2009) A political economist and media historian named Robert Mc Chesney criticizes the multinational corporations for using the media as a platform to serve their own interests only. These companies create content and own the publishing companies and hence use them to distribute their own product. Another opinion which a lot of researchers have is regarding the impact of globalization on media with respect to local culture. They feel that the World Trade organization is threatening the local culture by encouraging foreign investment in local media. Firstly, the younger generations watch television regularly and there are points in the year when they watch it more than the average. This is because of the seasonal shows which they watch for a certain number of weeks and then may not watch for next couple of days after one season of the show is over. These programs on television depict the various cultures all around the world. The media through television can reach to the mass people. The television serves to a larger number of people than the internet at one time. In terms of political aspects the television has a lot to add to. The viewers can be made aware of the political issues sensitive topics concerning the nation. The television can provide its viewers with important facts and information concerning the democracy and the political system which can help us make better decisions. At the same time it gives us the overall picture of what is happening in the rest of the world. A lot can be understood and adopted through movies as well. Movies depict the various issues of the society and politics and it greatly influences the viewers and a lot of the time leaves them thinking about the social and political issues and acts as an eye-opener. The economical aspect is highlighted by the television through advertisements and the news channels giving updates on the share market, brokers and stocks. The advertisement in a way makes us consumers and helps to make us aware of all the suitable options available for us in the market. This is not just restricted to advertisements of clothing or grocery but at the same time about pension plans and banks. In fact with television one neednt always go to the stock markets or keep waiting for the newspaper for the stock conditions but can keep oneself updated with the television news channels. The Cultural and traditional issues are focused by the television through movies, serials , reality shows and advertisements. role of radio in the media globalization Radio is one of the easiest and cheapest media source. It is easily available in most part of the country. The biggest advantage of the radio as a means of media globalization is that it can be understood by even an illiterate person and can cater to a larger number of people. Moreover it has a greater impact on the rural as they are able to connect to the radio easily. Therefore the importance of radio in the society is indispensable. Television and radio catered to illiterate people as well. Moreover the advertising industry has used this as a medium to expose global products daily to the audience. The radio was one of the oldest means of spreading information amongst the people. Be it a cricket match or songs or elections peoples ears used to be stuck to the radio to keep themselves aware of things around them. Most people in todays generation are not regular listeners to the radio unless they listen to it for music on their way to work. The use of radio amongst them is now restricted only to music and that has also reduced remarkably because of technological advancements like I pods and music phones. In the political and economic aspects the role of radio is slow and steady. However in the rural areas it has a great impact. The rural people are greatly influenced by the news and information shared by the media through radio. In fact this helps them to understand the political system and the advertisements make them aware about the various products. Radio also highlights the social issues and helps eradicate and revolt against those issues in the best possible way. Radio in todays world is a platform for advertisement. In fact it generates a lot of income and adds to the economy of the media. It provides the listeners with enumerable options available in the market but at the same time highlights the ill issues of the societies and methods to eradicate them. Radio also provides a platform for the cultural and traditional exchange. For example, the radio channels provide music of different parts of the world and hence this leads to one nation understanding the music of the other. Music reflects the culture and the tradition of the area to a large extent. conclusion Globalization reflects our identity and connects us to the rest of the world. The science and technology makes the world globalized and in turn reflects the theory of convergence and promotes cultural identity. Globalization is a very debatable topic as with a lot of positive aspects there are quite a lot of limitations or negative impact of globalization on the countries. Where it has benefited a lot of countries on one hand, on the other it has also generated significant international oppositions over all the issues that has increased inequality and environmental degradation The limitations are as follows: Economic liberalization Effect on income disparity Effect on disease(health) Effect on the environmental degradation Globalization is definitely bringing the world together in order to create one global world but however one must understand its limitations and make the best use for the betterment of the nation and oneself by adopting the best of every nations culture. Media has always played a very important role in our society and for a long time it remained one of the methods of controlling people and their recreational time. (The Role of Media in the Society) The media hence provides different types of information in different ways in the form of newspaper, internet, television, magazine, radio etc. In fact its a very essential and simplified way to inform or simply to entertain the audience. As the process of globalization becomes more prominent the role of media and advertisement and consumerism also increases considerably. Therefore globalization is not just integrating trade, investment and financial markets but also integrating the consumer markets. At the same time the consumer receives an overflow of information through commercial advertising. However with the years progressing the methods and techniques of advertising have become sophisticated creating a better and much aware world and hence turning luxuries into necessities. (Shah, 2006) Just by sitting at home one can get the entire news of the world by any medium like radio, tv or internet, this is possible only because of globalization. Globalization in media has also made us aware about the economical and political conditions of a particular country but also provides us with entertainment of all sorts. Globalization in the media has definitely got some negative aspects to it but however the advantages are way more and therefore there is a remarkable progress in development in all economic, social, political, cultural and traditional aspects

Using a ‘Human Model’ to Examine the Vision of Albino Rats :: Biology Essays Research Papers

Using a ‘Human Model’ to Examine the Vision of Albino Rats Unless a question is directed towards vision, the thought of the underlying processes in which the eyes and brain perform together is never considered. So, if we were to analyze the underpinnings of vision what would we find? Would there be a simple network of interconnected neurons which simply convey information from the periphery to the brain? The art of seeing is very complex and is sensitive to conformational changes occurring in the eye. The loss of a particular type of photoreceptor can determine whether an individual is color-blind and/or a sudden decline in the eye’s normal level of a neurotransmitter may cause photosensitivity. Knowing that an aberration from the usual construct of the visual pathway can be responsible for several disorders directs attention to examining vision in albino rats. Experimental studies tend to use albino rats because of their passivity; it is interesting to note that albino rats and humans manifest similar symptoms for example, photosensi tivity. Often drug testing or brain lesions are performed on animals to create animal models which are used to make generalizations to the human population. There are not many studies pertaining to the visual pathways in albino rats but since animal models are created to make inferences to humans, this paper proposes to use the ‘human model’ of vision to speculate the underlying problems between photosensitivity and the albino rat’s visual pathway. Human Eye Model As mentioned before, the visual pathway consists of an elaborate network of neurons. In order to discuss photosensitivity, first we must look at the manner in which information is processed in the eye and relayed to the brain with the use of photoreceptors. The development of the eye is very unique: it develops in an inside to out manner(1). From the rostral to caudal portion, the retina consists of the epithelium layer, photoreceptors, horizontal cells, amacrine cells and the ganglion cells (the ganglion endings make up the optic nerve). The structure is considered inside/out because light needs to pass through several layers before converging on the photoreceptors. The role and properties of the pupil and photoreceptors are key structures in relation to albinism. In the human eye, the pupil is made of melanin. Melanin is a photoreceptive pigment; when present it protects the eyes from ultraviolet light(2). After light passes through the pupil, cornea and other structures it converges on the back of the eye known as the retina.

International Marketing Research Challenges Essay

INTRODUCTION Due to global financial issues in the recent months, consumer confidence is low in the more developed markets such as Japan, the US and Europe (AFP, 2012). Therefore developing markets, such as the Australian market, are looking towards emerging markets where the markets have remained dynamic and rich in growth opportunities. This is because emerging markets â€Å"have reached a minimum level of GDP and are in the growth phase of the development cycle† (Pearson Education, 2012), however due to this growth phase these markets are still vulnerable to both internal and external forces. With many companies world-wide seeking global growth opportunities, it has never been more important for international marketing research to be conducted in order to fully understand the consumers of these markets (Greenland, 2011). This growth of emerging markets has presented a number of challenges for international marketing researchers including differences in research costs and also environmen tal differences such as differences in culture and even difficulties in communication and technology. CHALLENGE 1 – RESEARCH COST VARIATIONS Conducting research in a different country, especially one that is classified as an emerging market, can create many issues for international market researchers. For example, Greenland (2011) talked about how the expense of conducting research in emerging markets, such as Africa, is usually much higher than when compared to projects conducted in developed countries. Even though some of these issues may be catered for at the planning stage, many of these issues are unpredictable and can occur at any stage throughout the research project, creating a high chance of the project going over budget. Many factors including travel costs, currency fluctuation and availability of technology can affect the price of market research. However due to the fact that creative research approaches are needed in emerging markets, these higher prices may not be able to be overcome without a lot of research and understanding of the cultural and economic norms of the emerging market country (Craig and Dougla s 2005). As well as culture and economics being a factor in the high cost variations associated with research on emerging markets, the fact that infrastructure and technology is significantly limited also creating many issues to market researchers. This is because limited technology significantly limits the number of options the international market researchers have access to in order to conduct their research. No or limited technology means that most market research will need to be conducted face-to-face. Having to conduct research face-to-face in emerging markets can introduce extra expenses in the form of travel and extra staff when compared to virtual interactions such as online surveys. This is because in many of these emerging markets, for example Africa, â€Å"poor road networks, lack of direct flights, and the vast distances involved† (Greenland 2011) make it extremely difficult to reach these rural areas. As well as being time consuming, this is also a costly process with both transportation and accommodation needed to be taken into account. With these face-to-face interactions comes the problem of being able to communicate with participants who are likely to speak a different language. On suggestion to overcoming this problem is to train local people within the emerging market to conduct the research on behalf of the international market researchers. However, this approach is only a viable option if there are no time constraints due to the fact that it is likely to take a lot of time to train these new people and make them understand what the researcher is trying to find out. International market research can cost a lot more than when conducting research in a developed market, however businesses that are wanting to invest in emerging markets must plan for these extra costs if they want their new venture to succeed. CHALLENGE 2 – CULTURAL DIFFERENCES Every country has their own distinct cultural rules which can cause great confusion and problems when trying to conduct market research in a country that differs so greatly to your own country. For example, in Middle Eastern societies where women have very different roles to those women living in more western societies. This is why â€Å"the marketing research process should be modified so that it does not conflict with the cultural values† (Malhotra 2010) of the country in question. In countries such as the Middle East, women are more likely to experience lower education and literacy rates than their western society counterparts. For this reason and many others, face-to-face interviewing seems to be the most viable option for conducting marketing research in these countries (Greenland, 2011). However, even with face-to-face interviews this illiteracy can lead to the respondents not able to formulate their own opinions and all information gained could be biased or non-existent (Malhotra 2010). Furthermore, the cultural differences in these countries can extend further than just lower education rates, with many other factors affecting the way research must be conducted in these emerging countries to be effective. For example, many Arab cultures prohibit their women to have contact with non-family males, which can cause problems with allowing male researchers to conduct face-to-face interviews (Greenland 2011). A solution to this problem could be training female researchers to conduct the research when female interviewees are needed. However as well as this being possibly dangerous and deadly to the female, in many developing countries females are the bottom class and are seen to only do household duties, therefore a job would be against cultural beliefs. The extent of the products currently available in the emerging markets is another cultural issue that researchers must face when wanting to introduce a product. Malhotra (2010) suggests researchers need to look at the public’s attitude towards advertising, the government’s control of the media and the behaviour of consumers when conducting research. All of the previous factors change within different cultures which furthers heightens the need for specific research methods and ideas for different emerging markets. CHALLENGE 3 – COMMUNICATION AND TECHNOLOGICAL DIFFERENCES Communication challenges in emerging markets not only relate to language barriers but also differences in technology and cultures. Market researchers may find it very difficult to communicate the more complex ideas of their business to research participants in emerging markets where the language barrier is high. There has been a lot of research been into trying to find a way to overcome this problem. Greenland (2009), looked into using visual cues, such as photographs, to aid the research participants in obtaining a greater understanding of what the researcher was trying to convey. Craig and Douglas (2001), suggest the idea of videotaping people and analysing the behaviour observed to try and identify consumer buying habits. This however can pose many issues from whether it is legal or ethical to tape people without their knowledge and even whether cultural differences change what we would think a particular behaviour conveys. Greenland (2009), also talks about the language barrier when it comes to translating information from English to Swahili in the form of a questionnaire. The Swahili version of the questionnaire was notably longer than that of the English version which impacts the time taken to conduct the research. While Malhotra (2010) talks about translation from English to German and how the particular meaning of questions were altered when translated, which confused the final results. This is a problem that the researchers tried and failed to overcome at the time of the research being conducted. Also tying into communication issues is the challenge of conducting research without the technology that developed markets rely so heavily on. According to Malhotra (2010) the lives of everyday citizens, particularly those in rural areas, of countries such as India, South Korea and many Latin American countries, are yet to be impacted by advances in science and technology.† This, therefore, has an impact on how information is collected and stored and can also have an impact on the type of information a market researcher can collect. These non-existent advances in science and technology not only eliminate internet surveys or discussions but in many countries also eliminate the ability to conduct telephone interviews, with researchers unable to find complete telephone directories if the households have access to the telephone at all (Malhotra 2010). With the amount of challenges facing researchers regarding technology, it is often much more efficient to conduct face-to-face interviews. CONCLUSION â€Å"With the accelerating pace of market globalisation† (Craig and Douglas 2005), emerging markets are gradually becoming of greater interest to larger businesses all around the world. To efficiently sell products in these emerging markets a lot of research needs to be done to fully understand the consumers in these emerging markets in order to effectively market and sell their product. There are many factors that make emerging markets different to sell products in when compared to developed markets including, political differences and even variations in currency. This is why it is so important to understand how to efficiently conduct research in these countries prior to selling goods. However, there are many challenges that face researchers in these emerging markets, including the different costs of research, cultural differences and communication difficulties. These challenges can cause the research to take a lot longer and cost a lot more money than researchers would be used to. However, much research is being done to come up with solutions to combat these challenges which will hopefully make it increasingly easier for businesses to invest in emerging markets in the future. REFERENCES AFP 2012, Nestle sweet on emerging markets, The West Australian, viewed on 22nd June 2012, Craig, C. S. and Douglas, S. P 2005, Future Directions in International Marketing Research, Chapter 15 in International Marketing Research, 3rd Edition, John Wiley & Sons, viewed 22nd June Craig, CS and Douglas, SP 2001, Conducting international marketing research in the twenty-first century, International Marketing Review, Vol. 18 Iss: 1, pp.80 – 90 Greenland, S. J 2011, Challenges of researching consumers in emerging markets. Marketing in the age of consumerism: Jekyll or Hyde?, Australian and New Zealand Marketing Academy Greenland, SJ 2009, Visual Research for Segmenting Emerging Markets, Proceedings of ‘Sustainable Management and Marketing’, Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November – 02 December 2009, viewed 19th June 2012

The Great Gatsby By F. Scott Fitzgerald - 1332 Words

Introduction As we know, The Great Gatsby written by F.Scott Fitzgerald has prevailed more than half century. From this novel, we can see various characters’ performance in 1920s in United States. Obviously, what the writer expressed has a sustainable influence for successors. In my thesis, I will show my opinion about Different female values in the Great Gatsby. In The Great Gatsby Fitzgerald exquisitely and accurately depicts the â€Å"jazz age†. The three important female images are particularly impressive: Gatsby s dream lover, Daisy Buchanan from a noble family, Daisy s girlfriend, also a golf player Jordan Baker, and Tom Buchanan s mistress Myrtle Wilson. As for Jordan Baker who always keeps skeptical for the world, â€Å"there are only†¦show more content†¦When the gunfire broke out in the US, everyone lost proper belief. Youth lost the direction at that time when the United States traditional value broke up. Daisy born in that time. Daisy’s love value is a kind of secularization of love value without the holy worthï ¼Å'which is ruled by social normï ¼Å'social trapï ¼Å'family conflict and desireï ¼Å½Consequently, it is easy to cause innermost crisis and spiritual emptinessï ¼Å'consciously and unconsciously sinking into solitudeï ¼Å½The one who holds the love value of secularization is apprehensive, perfect her love like religion followerï ¼Å½These characteristics are ascertained in Daisy’s loveï ¼Å¡she often feels lonely, and although she knows well about the extramarital affair of her husbandï ¼Å'for fortune and social statusï ¼Å'she isn’t willing to abandon her familyï ¼â€ºshe yearns for true loveï ¼Å'but has no courage to go after itï ¼â€ºshe is indifferent to lifeï ¼Å'who call even let her lover take blame of killing person for herï ¼Å½ As a modern female in Fitzgerald s work, Daisy had a strong female consciousness. She is a rich and vivid person, and also a victim of the emotional infidelity. Under her hypocrisy, she owns love, mature, honest and is full of romantic fantasy. No doubt that she was the representative of new women. She didn t want to become a pregnant tool, and the life around the kitchen all day was not what she wanted. What she wanted was different from the traditional women s marriage, motherhood and